| Price | Lot Size | Issue Date | Issue Size |
|---|---|---|---|
| ₹ 98 to ₹ 103 | 145 | 10th Sep, 2025 –12th Sep, 2025 | ₹1900.00 Cr |
Urban Company Ltd
Incorporated in December 2014, Urban Company is a leading technology-driven, full-stack online marketplace offering home and beauty services. The company has presence in 51 cities across India, the United Arab Emirates and Singapore, excluding cities served by the company’s Kingdom of Saudi Arabia joint venture, as of June 30, 2025. The platform enables consumers to book services such as cleaning, plumbing, electrical work, appliance repair, beauty treatments, and massage therapy, delivered by trained, background-verified professionals. Recently, the company introduced InstaHelp, an on-demand home-help assistance service, and expanded into home solutions under its Native brand, offering water purifiers and electronic door locks. The company ensures quality service delivery through standardized processes, professional training, the use of technology, and financial and branding support to service partners. When aggregated across the platform, the company operates in over 12,000 service micro-markets as of June 30, 2025, with an average of 54,347 monthly active service professionals. On average, the professionals on its platform earn 30–40% more than their offline peers, enhancing retention and service quality. The company’s business model is both asset-light and scalable, primarily driven by its platform commission, supplemental subscription plans for consumers, sales of products to service professionals for use during service delivery, and sales of its own branded products (water purifiers and electronic locks under “Native”). The company’s full-stack approach, spanning training, operations, partnership management, and technology deployment, ensures consistently high-quality service, which builds consumer trust. This is reflected in an average service rating of 4.79/5 and over 80% repeat customer retention. Urban Company’s continued investments in tech, geographic and product expansion, and professional empowerment have helped turn India’s home services market from unorganized and unreliable into a modern, trusted industry.
Objective of the Urban Company Ltd IPO
The company proposes to utilise the net proceeds from the issue towards the following objects:
- Expenditure for new technology development and cloud infrastructure;
- Expenditure for lease payments for the offices;
- Expenditure towards marketing activities;
- General corporate purposes.
Rationale To Urban Company Ltd IPO
The multi-category, hyperlocal, home services marketplace benefits from network effects
The company operates on a hyperlocal model designed to optimize efficiency and enhance consumer satisfaction by minimizing travel distances for service professionals and ensuring faster service fulfilment. Each city is divided into micro-markets, typically 3-5 km in radius, tailored by service category and demand density. High-frequency categories operate in smaller micro-markets, while low-frequency, high-value services such as painting span larger areas. For example, as of June 30, 2025, in Mumbai alone, the handyman super category (plumbing, electrical, carpentry) operates across 45 unique micro-markets. At scale, the platform covers more than 12,000 service micro-markets nationwide. This micro-market penetration drives network effects, with early focus on quality ensuring customer satisfaction, word-of-mouth growth, and rising consumer lifetime value. As adoption deepens, micro-markets shrink further to 1-3 km radii, improving service professionals’ productivity and enabling competitive pricing alongside higher earnings. According to the Redseer Report, service professionals on the platform earned 30–40% more than peers in FY25, with 83% of new professionals acquired organically via referrals, underscoring its strong value proposition. The model supports sustained category expansion, enhanced order frequency, and technological investment, strengthening both sides of the marketplace. This scalable, self-reinforcing ecosystem positions the company for long-term profitable growth.
Robust technology platform powering service fulfilment, consumer growth and service professional empowerment
The company leverages a unified technology stack across categories and geographies, enabling rapid scaling of hyperlocal services with consistent quality control. Its platform integrates data, machine learning (ML), and artificial intelligence (AI) into all aspects of operations, driving efficiencies across consumer, professional, and fulfilment journeys. At the service micro-market level, proprietary ML models balance demand and supply in real time by factoring in location, time, availability, and skill requirements, while also forecasting demand and optimizing professional utilization. This dynamic allocation enhances productivity, reduces travel time, and ensures timely delivery. On the consumer side, the Urban Company app offers a personalized interface with data-driven recommendations, convenient booking options, bundled memberships, and GenAI-powered assistants for real-time query resolution. For service professionals, the dedicated app facilitates onboarding, scheduling, training, payments, product procurement, and access to financial services, supplemented by the UC Cult community platform for peer engagement. GenAI voicebots further streamline professional lifecycle management through reminders, training, and onboarding assistance. To ensure service quality and customer satisfaction, in-app workflows, image and barcode scans, and vision-based ML models enforce proof-of-work and SOP compliance. These deep technology integrations create a competitive moat, strengthening scalability, service reliability, and user stickiness, thereby positioning the company as a tech-first leader in India’s hyperlocal services market.
Valuation of Anlon Healthcare Ltd IPO
India’s hyperlocal home services industry, valued at approximately USD 60 billion in FY25, is expected to expand to USD 100 billion by FY30. This growth is driven by rapid urbanization, rising disposable incomes, and increasing consumer preference for standardized, on-demand services across categories such as beauty, cleaning, and handyman solutions. Despite its size, the sector remains highly fragmented, with majority of providers operating in an unorganized, offline manner. Urban Company is well-positioned as the only scaled, full-stack, technology-enabled platform bridging this gap through standardized service delivery, rigorous professional training, technology integration, and quality assurance to ensure a consistent consumer experience. This customer satisfaction is reflected in a service rating of 4.79/5 and over 80% repeat customer retention. The platform also empowers its service professionals by enabling earnings that are 30–40% higher than those of their peers outside the network, further strengthening its service quality and reliability. Moving ahead, the company plans to expand its reach by increasing penetration in key Indian cities, growing internationally in high-income markets such as the UAE and KSA, launching new service and product categories under its “Native” brand, and driving efficiency through AI-enabled tools for demand-supply matching, diagnostics, and service quality monitoring. Financially, the company has grown its topline at a CAGR of 34%, with revenues rising from Rs. 6,366 million in FY23 to Rs. 11,445 million in FY25, and registering revenue of Rs. 3,673 million in Q1FY26 (31% YoY growth). The company recently transitioned towards profitability, supported by operational leverage and scale economics, from a loss before tax of Rs. 3,124 million in FY23 to PBT of Rs. 286 million in FY25. Given the company’s leadership position, strong business model, improving financials, and long growth runway, the IPO offers attractive medium to long-term potential. We, therefore, assign the issue a “SUBSCRIBE” recommendation.
What is the Urban Company Ltd IPO?
The initial public offer (IPO) of Urban Company Limited offers an early investment opportunity in Urban Company Ltd . A stock market investor can buy Urban Company Ltd IPO shares by applying in IPO before All Urban Company Ltd shares get listed at the stock exchanges. An investor could invest in Urban Company Ltd IPO for short term listing gain or a long term.
How to apply for the Urban Company Ltd IPO through StoxBox?
To apply for the Urban Company Ltd IPO through StoxBox one can apply from the website and also from the app. Click here
When will the Urban Company Ltd IPO open?
Urban Company Ltd IPO is opening on 10th Sep 2025. Apply Now
What is the lot size of the Urban Company Ltd IPO?
The Lot Size of Urban Company Limited IPO is 145 equity shares. Login to your account now.
When is the Urban Company Ltd allotment date?
The allotment Date for Urban Company Ltd IPO is 15th Sep 2025. Login to your account now.
When is the Urban Company IPO listing date?
The listing Date for Urban Company Ltd IPO is 17th Sep 2025. Login to your account now
What is the minimum investment required for the Urban Company Ltd IPO?
In the Retail segment the minimum investment required is Rs. 14,935. Login to your account now
What is the maximum investment allowed for the Urban Company Limited IPO?
In the Retail segment the maximum investment requirement is Rs. 1,94,155. Login to your account now
What are the risks associated with investing in the Urban Company Ltd IPO?
- The company faces intense competition from traditional offline players, and the low penetration of online services across the markets it serves may lead to reduced demand for its platform or a decline in the number of service professionals signing up. This could negatively impact the company’s revenues and increase its costs.
- The company faces the risk that consumers and service professionals will bypass its platform to avoid fees. This could occur when professionals, after building a reputation, transact independently, potentially undermining revenues, weakening platform reliability, and adversely impacting its business, financial condition, and results of operations.
- The company’s growth is highly dependent on attracting and retaining service professionals, and any attrition driven by seasonal fluctuations, visa policy risks in overseas markets, aggregator dependence, or dissatisfaction over earnings and policies could reduce platform appeal, harm consumer satisfaction, and adversely impact business performance and financial results.
When will the Urban Company Ltd IPO shares be credited to my Demat account?
The Urban Company Ltd IPO be credited to the account on allotment date which is 16th Sep 2025. Login to your account now
Where can I find the Urban Company Limited IPO prospectus?
The prospectus of Urban Company Limited IPO prospectus can be find on the website of SEBI, NSE and BSE
