| Price | Lot Size | Issue Date | Issue Size |
|---|---|---|---|
| ₹343 to ₹361 | 41 | 13th Jan, 2026 –16th Jan, 2026 | ₹1,789 Cr |
Amagi Media Labs Ltd
Amagi Media Labs Limited is a global, cloud-native media technology company that provides SaaS solutions to content owners, broadcasters, streaming platforms, and advertisers, enabling efficient distribution, management, and monetization of video content. Founded in 2008 and headquartered in Bengaluru, the company is organized across three key business divisions, Cloud Modernization, Streaming Unification, and Monetization and Marketplace, each designed to address distinct structural challenges in the media and entertainment ecosystem. The Cloud Modernization division helps television networks migrate from traditional, hardware-based on-premise broadcast infrastructure to flexible, cloud-based systems, managing content preparation, scheduling, and channel delivery while significantly reducing capital expenditure and improving scalability. Such transitions can lower total cost of ownership by approximately 35-50% over five years, with this division contributing 21.9% of revenue in the six months ended September 30, 2025 and 18.7% in FY25. The Streaming Unification division simplifies the complexity of OTT distribution by enabling multiple business models including SVOD, AVOD, and FAST on a single platform, making it the company’s largest revenue contributor at 52.9% for the six months ended September 30, 2025 and 57.1% in FY25. The Monetization and Marketplace division focuses on revenue enhancement through advertising technology and global content licensing, supporting targeted ad delivery and facilitating content syndication across platforms, and contributed 25.3% and 24.2% of revenue over the same respective periods. As of September 30, 2025, Amagi served over 400 content providers, more than 350 distributors, and over 75 advertisers across 40+ countries. According to the 1Lattice Report, the company worked with over 45% of the top 50 listed media and entertainment companies by revenue. Its customer roster includes leading global players such as Vevo, Lionsgate Studios, DAZN, E.W. Scripps, Sinclair, VIZIO, Roku, The Trade Desk, JioAds, and the Tennis Channel, positioning Amagi as a key enabler of the global shift from legacy broadcasting to cloud-based and digital video consumption through a scalable, recurring, subscription-led business model.
Objective of the Amagi Media Labs Ltd IPO
The company will utilize net proceeds in the following manner:
- Expenses towards technology and cloud infrastructure; and
- Funding inorganic growth through unidentified acquisitions and general corporate purposes.
Rationale To Amagi Media Labs Ltd IPO
One stop glass-to-glass solution provider
Amagi is a one-stop “glass-to-glass” solutions provider, meaning it supports the entire video lifecycle from the camera that captures the content to the screen on which viewers consume it. Its cloud-native platform enables media companies to modernize their operations by migrating from traditional, hardware-based broadcast infrastructure to flexible, scalable cloud systems, significantly reducing costs and improving operational efficiency. At the same time, Amagi unifies the management of live TV, video-on-demand, OTT, and FAST channels on a single platform, allowing content owners to seamlessly handle multiple distribution models such as SVOD, AVOD, and FAST without operational complexity. Beyond distribution, the platform helps customers monetize content through advanced advertising technology, including targeted and programmatic ads on connected TVs, as well as through global content syndication and licensing. By covering content production, preparation, packaging, delivery, and monetization end-to-end, Amagi enables media companies to streamline workflows, scale rapidly, and unlock new revenue opportunities using one integrated, cloud-based solution.
Positioned within a three-sided marketplace to leverage strong network effects
Amagi operates as a strategically positioned three-sided marketplace at the intersection of content providers, distributors, and advertisers, enabled by its integrated, cloud-based platform. For content providers, the company modernizes live, linear, and VOD workflows by migrating them to the cloud while simultaneously enabling monetization through a premium connected TV (CTV) advertising marketplace. For distributors, Amagi functions as a content acquisition and distribution hub, supported by AI-driven analytics and personalization tools that help expand content libraries and improve viewer engagement. For advertisers, the platform offers access to high- quality, context-aware CTV inventory complemented by real-time analytics that enhance targeting efficiency and campaign performance. This ecosystem creates a powerful network-driven flywheel, a growing distributor network attracts more content providers seeking broader reach, which in turn draws additional distributors and builds larger audiences, ultimately attracting advertisers. Higher advertising demand and revenues then flow back to content providers, enabling reinvestment in content and further strengthening the platform. This self-reinforcing model underpins Amagi’s competitive advantage and has enabled its customers to monetize 18.2 billion advertising impressions in the six months ended September 30, 2025 and 26.1 billion impressions in FY25, reinforcing Amagi’s positioning as a core video operating system for the emerging digital and CTV-led media economy.
Valuation of Amagi Media Labs Ltd IPO
Amagi Media Labs Limited is a global, cloud-native media technology company delivering SaaS solutions that enable content owners, broadcasters, streaming platforms, and advertisers to efficiently distribute, manage, and monetize video content. Founded in 2008 and headquartered in Bengaluru, the company operates through three core business verticals, Cloud Modernization, Streaming Unification, and Monetization and Marketplace, each purpose-built to solve critical, structural challenges across the evolving media and entertainment value chain. Amagi’s growth strategy follows the “Win, Expand, Extend” framework, a proven vertical SaaS playbook. The company focuses on winning new customers through differentiated, cloud-native solutions, expanding wallet share by cross-selling and upselling across its integrated platform, and extending growth via new products, adjacent workflows, and geographic expansion. This approach supports efficient scaling, deeper customer engagement, and sustained long-term growth in a rapidly evolving media ecosystem. The global M&E industry is expected to grow at a CAGR of 3.7% from CY24 to CY29, reaching Rs, 301.3 trillion (USD3.6 trillion) by CY29. On the financial front, Amagi has delivered strong and consistent growth, with revenue from operations recording a 30.7% CAGR between FY23 and FY25 and rising 34.6% YoY to Rs. 704.8 crores in H1FY26, driven by new customer wins and ,deeper engagement from existing clients. The business demonstrates high customer stickiness, reflected in net revenue retention of ~127% in both H1FY26 and FY25. Profitability metrics continue to improve, with gross margins expanding from 64.7% in FY23 to 69.3% in FY25 and remaining stable at ~69.6% in H1FY26, supported by a software-led delivery model. Despite absolute increases in employee and operating costs, Amagi has shown clear operating leverage, with operating expenses declining from 85.5% of revenue in FY23 to 67.3% in FY25, and further improving to 61.3% in H1FY26. At the upper price band of Rs. 361, Amagi Media Labs Ltd. is valued at a P/S multiple of 0.3x based on FY25 sales. Given the company’s scalable business model and industry growth potential, we believe the valuation is justified. Thus, we recommend a “SUBSCRIBE” rating for this issue with a medium to long-term investment horizon.
What is the Amagi Media Labs Ltd IPO?
The initial public offer (IPO) of Amagi Media Labs Ltd offers an early investment opportunity in Amagi Media Labs Ltd . A stock market investor can buy Amagi Media Labs Ltd IPO shares by applying in IPO before All Amagi Media Labs Ltd shares get listed at the stock exchanges. An investor could invest in Amagi Media Labs Ltd IPO for short term listing gain or a long term.
How to apply for the Amagi Media Labs Ltd IPO through StoxBox?
To apply for the Amagi Media Labs Ltd IPO through StoxBox one can apply from the website and also from the app. Click here
When will the Amagi Media Labs Ltd IPO open?
Amagi Media Labs Ltd IPO is opening on 22nd Dec 2025. Apply Now
What is the lot size of the Amagi Media Labs Ltd IPO?
The Lot Size of Amagi Media Labs Ltd IPO is 128 equity shares. Login to your account now.
When is the Amagi Media Labs Ltd allotment date?
The allotment Date for Amagi Media Labs Ltd IPO is 26th Dec 2025. Login to your account now.
When is the Amagi Media Labs Ltd IPO listing date?
The listing Date for Amagi Media Labs Ltd IPO is 29th Dec 2025. Login to your account now
What is the minimum investment required for the Amagi Media Labs Ltd IPO?
In the Retail segment the minimum investment required is Rs. 14,592. Login to your account now
What is the maximum investment allowed for the Amagi Media Labs Ltd IPO?
In the Retail segment the maximum investment requirement is Rs. 1,89,696. Login to your account now
What are the risks associated with investing in the Amagi Media Labs Ltd IPO?
• Amagi has a history of losses and negative cash flows, and its financial performance remains sensitive to changes in operating leverage. Any future escalation in expenses, slowdown in revenue growth, or reversion to negative cash flows could materially impact profitability and weaken the company’s financial position.
• Amagi’s revenue profile shows a high degree of geographic concentration, with the Americas and Europe (including the UK) accounting for the bulk of operations. During the six months ended September 30, 2025, the Americas contributed Rs. 516.1 crores (73.2%) of revenue, while Europe contributed Rs. 121.7 crores (17.3%), a similar trend persisted in FY25, with contributions of Rs. 847.0 crores (72.86%) and Rs. 201.7 crores (17.34%), respectively, in line with Ind AS 108 segment reporting. This concentration exposes the company to macroeconomic, regulatory, and advertising demand cycles in these regions, and any adverse economic developments in these key markets could materially impact Amagi’s revenue growth, operating performance, financial condition, and cash flows.
• The company’s business model carries inherent third-party infrastructure risk, as its platform and solutions are heavily dependent on cloud infrastructure operated by external service providers. Any service disruption, outage, performance degradation, or failure at these cloud providers could impair platform availability and service quality, potentially leading to customer dissatisfaction, revenue loss, operational disruptions, reputational damage, and exposure to contractual or regulatory liabilities, thereby adversely affecting the company’s financial performance and cash flows.
When will the Amagi Media Labs Ltd IPO shares be credited to my Demat account?
The Gujarat Kidney & Super Speciality Ltd IPO be credited to the account on allotment date which is 30th Dec 2025. Login to your account now
Where can I find the Amagi Media Labs Ltd IPO prospectus?
The prospectus of Gujarat Kidney & Super Speciality Ltd IPO prospectus can be find on the website of SEBI, NSE and BSE
