BLS E-Services Ltd IPO : SUBSCRIBE

BLS E-Services Ltd IPO : SUBSCRIBE
  • Date

    30th Jan 2024 - 01st Feb 2024

  • Price Range

    Rs. 129 to Rs. 135

  • Minimum Order Quantity

    108

Company Overview

Incorporated in 2016, BLS E-Services Ltd. (BLSe) is a technology-enabled digital service provider, providing (i) Business correspondent services to major banks in India, (ii) Assisted E-services; and (iii) E-Governance Services at grassroots levels in India. Through its tech-enabled integrated business model, it provides digital and physical products and services in the G2C, B2C, and B2B categories in semi-urban, rural, and remote areas where penetration of the internet is low and citizens need assistance in availing basic technology-enabled services. The company utilizes a “phygital” strategy (i.e., physical and digital) that integrates technologically over 98,000 merchant distribution outlets (comprising of BLS Touchpoints and BLS Stores) for assisted payment solutions, remittance, travel, education, and insurance products, with a one-stop digital online platform for all of its offerings. This results in a business model that is difficult to replicate, and which is intended to provide a smooth customer experience regardless of the product, service, or location. BLS Stores are BLS branded stores that offer its entire suite of offerings to consumers including the availability of select goods on a sample basis supplied by e-commerce players which can be ordered and procured by its consumers after having a touch and feel experience of such goods. As on September 30, 2023, the company has 98,034 BLS Touchpoints, which includes 1,016 BLS Stores. Further, the company also provides a variety of Assisted E-Services through retailers and digital stores also known as BLS Touchpoints, including PoS services, ticketing services, assisted e-commerce services, etc. The revenue generated under this business segment is through registration fees; transaction-based commissions on goods and services supplied; and support service charges. It also provides a variety of assisted e-services through retailers and digital stores also known as BLS Touchpoints, including PoS services, ticketing services, assisted e-commerce services, etc. Their diversified platform allows it to harness deep synergies and provides cross-selling and upselling opportunities to both consumers and businesses.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • Strengthening the company’s technology infrastructure to develop new capabilities and consolidate its existing platforms;
  • Funding initiatives for organic growth by setting up of BLS Stores;
  • Achieving inorganic growth through acquisitions; and
  • General corporate purposes.

Investment Rationale:

Asset light business model

BLSe’s merchant-led models are a capital-light business strategy for network expansion. The company has developed its technology platform and continues to invest in it for further improvements, which allows it to service a wide pool of citizens and merchants and cater to their diversified requirements. The premises from which BLS Touchpoints and the BLS Stores operate are owned/leased by their merchants and it provides them with the necessary technology and other infrastructure (as applicable) enabling them to extend their services to the end consumers. The company incurs minimal capital expenditure in connection with onboarding the merchants because the onboarding and setting up capital expenditure costs are borne by the merchants themselves, such as any existing physical premises, laptop, mobile phone, internet connectivity, micro ATM, and AePS devices and fingerprint and/or IRIS scanners, and our technology significantly simplifies our merchant onboarding and training process, making it cost-effective for the merchant and efficient for both parties. In addition to their merchant network which, as of September 30, 2023, was over 98,000, to reach the underserved and unserved populations in hard-to-reach locations (referred to as the “last mile” of delivery). The company’s focus on operational execution in connection with the merchants, the drive to offer a broad range of products through each of these distribution channels, and the capital invested into its technology infrastructure, have resulted to be one of the most effective business models.

Multiple cross-selling and up-selling opportunities, network effect, and wide reach for customer acquisition

BLSe can bring together the advantages of G2C, B2B, and B2C models within a single platform, and provide many touch points for the consumer and back-end entities, thereby enhancing the customer footfall by 4,04,153 consumers at its BLS Touchpoints and BLS Stores and to increase scalability.This, coupled with the wide range of products and services that complement each other, results in multiple cross-selling and upselling opportunities, network effects, and wide reach for customer acquisition. Due to the company’s ability to cross-sell various complementary products and services, in addition to its presence in multiple industries, it typically has low marketing and business promotion expenses and thus, improved opportunities for profitability and unit economics metrics. Accordingly, it has a high operating leverage business model, allowing it to reduce customer onboarding costs over time. Furthermore, BLSe’s newly launched, BLS Sewa app is a one-stop solution for all its products and services such as edutech services, domestic money transfer, PAN card application, bus and air ticketing services, railway ticketing services, banking services, AePS-enabled cash services, recharges, demat account opening, bill payments, etc.

Valuation and Outlook:

India’s digitization efforts have evolved the digital and financial services landscape at a rapid pace. Several existing players are working on delivering these digital services across India. The business of digital service providers can be classified into three broad categories. Department of Administrative Reforms & Public Grievances (DARPG) formulated the National e-Governance Service Delivery Assessment (NeSDA) in 2019 to boost governance endeavors and drive digital government excellence. With the increase in digital adaptation, the demand for various other services has also increased. The increasing digitalization is boosting the market for insurance services, online ticketing, assisted e-commerce, bill payments, tele-medicine, tele-agriculture, digital learning, etc. in urban, semi-urban, and rural areas. With huge touch points of the business correspondent companies, they can provide these services to even the remotest areas. Additionally, even retail/wholesale stores can distribute and/or sell their products through these companies’ touch points. It will pave the way for additional income for business correspondent companies. We believe BLSe’s top and bottom lines are attributed to its recent acquisitions, and the trends will continue with more acquisitions planned. BLS E-Services witnessed the highest revenue growth of 50.8%, with the highest EBITDA and PAT margins at an average of 33.8% and 18.2% respectively in H1FY24. Turning to valuations, the PE ratio stands at 33.1x based on the annualized FY24E EPS which appears reasonable compared to peers in the industry. Based on the positives discussed, we give the issue a “SUBSCRIBE” rating.

Nova AgriTech Ltd IPO : SUBSCRIBE

Nova AgriTech Ltd IPO : SUBSCRIBE
  • Date

    22nd Jan 2023 - 24th Jan 2023

  • Price Range

    Rs. 39 to Rs. 41

  • Minimum Order Quantity

    365

Company Overview

Incorporated in 2007, Nova AgriTech Ltd. is a distinguished agri-input manufacturer, specializing in the development and provision of cutting-edge solutions for soil health management, crop nutrition, and crop protection. The company adopts a technology-driven, farmer-centric approach, offering ecologically sustainable and nutritionally balanced products derived from extensive research and development endeavours. With a diverse product portfolio, Nova AgriTech Ltd. encompasses soil health management, crop nutrition, bio-stimulant, bio-pesticide, Integrated Pest Management, new technologies, and crop protection categories. Currently, the production of crop protection products is facilitated by its subsidiary, Nova Agri Sciences Private Limited. As of November 30, 2023, the company boasts a commendable total of 720 product registrations. These registrations are distributed across various categories, including 7 in soil health management, 176 in crop nutrition, 4 in bio-pesticide, 7 under technical indigenous manufacturing, and 526 in the crop protection segment. Moreover, Nova has established a robust network of dealers, totalling approximately 11,722, with 6,769 active dealers facilitating the distribution and sale of products. The company’s dealer network spans 16 states in India, namely Andhra Pradesh, Telangana, Maharashtra, Karnataka, Madhya Pradesh, Rajasthan, Chhattisgarh, Tamil Nadu, Uttar Pradesh, Odisha, West Bengal, Bihar, Gujarat, Jharkhand, Uttarakhand, and Jammu & Kashmir. Additionally, Nova AgriTech has expanded its presence internationally through strategic agreements in Bangladesh, Sri Lanka, and Vietnam, awaiting the necessary permissions to commence operations in these jurisdictions. Significantly, a substantial portion (~84.4%) of Nova AgriTech Ltd’s revenue is derived from the distribution of products in the three southern states of Andhra Pradesh, Karnataka, and Telangana. The company’s commitment to innovation, sustainable practices, and widespread market presence positions it as a key player in the agri-input sector.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • To carry Investment in the subsidiary, Nova Agri Sciences Pvt. Ltd., for setting up a new formulation plant;
  • Funding capital expenditure in the company towards expansion of the existing formulation plant;
  • Funding of working capital requirements of the company;
    Investment in subsidiary, Nova Agri Sciences Pvt. Ltd., for funding working capital requirements; and
  • General corporate purposes.

Investment Rationale:

Expanding farmer outreach for sustainable growth

Nova AgriTech Ltd. demonstrates a proactive approach to engage with farmers through its Nova Kisan Seva Kendra program (NKSK). With 24 agri-graduate NKSK coordinators and collaborations with 96 Kisan Mitras and 142 Kisan Sevaks at the grassroot level, the company ensures a robust three-tier program for personalized farmer interactions. This farmer-centric approach not only strengthens Nova’s connection with the agricultural ecosystem but also establishes a broad and loyal customer base. By deepening its farmer outreach, Nova AgriTech is well-positioned for sustainable growth. The personalized connections forged through NKSK facilitate a better understanding of farmer needs, leading to informed product development and tailored solutions. This strategy contributes to Nova’s resilience in the market, fostering customer loyalty and providing a solid foundation for future revenue growth.

Technological innovation driving competitive edge

Nova AgriTech distinguishes itself through technology-driven product development, leveraging innovation to address dynamic market demands. The introduction of ground-breaking devices like BHUPARIKSHAK, capable of detecting soil health in 90 seconds, and the DGCA-approved agricultural drone, Nova AGRIBOT, showcases the company’s commitment to staying at the forefront of agri-technology. The Nova Kisan Seva Kendra Application and collaborations with educational institutions further underscore Nova’s dedication to technology transfer and continuous improvement. Nova’s technological prowess provides it with a competitive edge in the agricultural sector. The ability to swiftly adapt to market changes and offer innovative solutions enhances Nova’s market share. Additionally, its subsidiary NASPL has entered into an agreement for import and distribution of specialized herbicides with a Taiwanese entity to act as the distributor for sales and formulation of Butachlor 85% Tech in India for a period of five years. NASPL has also entered into an agreement with a Chinese entity to act as the distributor for sales and formulation of Emamectin Benzoate Technical 95% in India for a period of five years. With a focus on expanding manufacturing capacities, introducing new formulation types, and importing Technicals (specialized herbicides and insecticides) through strategic partnerships, Nova AgriTech is poised for market expansion and increased competitiveness. Nova is positioning itself as a forward-looking player in the agriculture industry, driven by technology-driven differentiation and continuous research and development efforts.

Valuation and Outlook:

Nova AgriTech is strategically positioned to capitalize on the substantial growth potential within the Indian agricultural sector, projected to grow at a CAGR of 5.1% over the next five years. The government’s focus on enhancing farm productivity, coupled with initiatives like Minimum Support Price (MSP) and natural farming, creates a conducive environment for sustained growth. The company’s expansion plans, funded by IPO proceeds, align with the industry’s upward trajectory, emphasizing the potential for future success. In addition to the favorable market conditions, Nova AgriTech boasts two key qualitative advantages. Its well-established distribution network across cities and a robust farmer outreach program ensure a high degree of acceptance for its products. Furthermore, the company’s commitment to environmentally friendly solutions, supported by a well-equipped R&D facility and experienced employees, positions Nova AgriTech as a one-stop solution provider. Financially, Nova AgriTech has demonstrated robust and steady revenue growth over the last three years. Notably, the net profit margins have experienced a significant and commendable expansion during this period. With an impressive ROE of 32.1%, ROA at 11.3%, and PAT margins of 9.7%, the company exhibits attractive financial metrics in a highly competitive segment. The comfortable asset turnover ratio and efficient asset utilization indicate the potential for sustained profitability. Turning to valuations, the PE ratio stands at 12.3x based on the annualized diluted H1FY24 EPS which appears relatively low compared to peers in the industry. The valuation outlook hinges on Nova AgriTech’s ability to maintain its current sales growth rate, preserve net margins, and gradually improve them. Based on the positives discussed, we give the issue a “SUBSCRIBE” rating.

 

EPACK Durable Ltd IPO : SUBSCRIBE

EPACK Durable Ltd IPO : SUBSCRIBE
  • Date

    19th Jan 2024 - 23rd Jan 2024

  • Price Range

    Rs. 218 to Rs. 230

  • Minimum Order Quantity

    65

Company Overview

Established in 2003, EPACK Durable Ltd. is engaged in the business of design and manufacture of complete room air conditioners (RAC). It is the second largest original design manufacturer (ODM) in the room air conditioning space in terms of number of units manufactured in India. Commencing its operations as an OEM for RAC brands in 2003 with a single manufacturing unit in Dehradun, the company has evolved into number of businesses such as ODM for RACs, manufacturing of window and split ACs, manufacturing of induction cooktops, mixer grinders, heat exchangers, cross flow fans, axial fans, copper fabricated products, induction coils etc. The company is a consumer-centric business that is driven by its focus on continuous innovation and operational efficiency. Over the years, the company has identified various opportunities to improve the value addition in its offerings to its customers and commenced manufacturing of various components that are actively used in manufacturing RACs. Due to such foresightedness, the company currently has three vertically integrated manufacturing facilities at Bhiwadi, Sri City and Dehradun which enables it to maintain operational costs and manage logistics. The company’s strong manufacturing capability build over the years has helped it to leverage the manufacturing prowess to venture into the manufacturing of small domestic appliances, thereby saving itself from a potentially high capex. Having over 100 years of cumulative promoter experience and a demonstrated ability to successfully create, build and grow businesses, the company has established a deep customer relationship and achieved brand value in the market.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes;

  • Funding capital expenditure for the expansion/setting up of manufacturing facilities;
  • Repayment and/or prepayment, in part or in full, of certain outstanding loans of the company and
  • General corporate purposes.

Investment Rationale:

Long-standing relationships with established customers, with a potential to expand the customer base

Over the course of its business, the company has established long-standing relationships with a number of well-known Indian and global customers. The average length of relationship with its RAC customers is 8.7 years and with SDA customers is 6.3 years. Some of the prominent long-standing customers include Blue Star Ltd., Daikin Air Conditioning India Pvt. Ltd., Carrier Midea Pvt. Ltd., Voltas Ltd., Havells India Ltd., Haier Appliances (India) Pvt. Ltd., Bajaj Electricals Ltd., Usha International Ltd. among others. The growth of the company and expansion of its market share can be attributed to its relationship with customers and the company intends to leverage such relationship for future growth as well. As of Q2FY24 and FY23, the top five customers accounted for 79.62% and 82.66% of its revenue from operations, respectively, which demonstrates the trust of customers on the company over the years. The company has always focused on quality, ability to respond to any demand volatility with agility, the ability to maintain a consistent supply of products, the ability to work with customers from the product conceptualization stage, and the price competitiveness of its products in order to help it establish and maintain long term relationships with its customers. The company strives to innovate and offer value-added and technologically advanced products and solutions to its customers. By doing so, the company seeks to deepen its customer relationships with the objective of becoming their preferred supplier. 

Advanced vertically integrated manufacturing operations, with product portfolio aimed at capturing the full spectrum of RAC and SDA value chain

The company has the highest amount of backward integration for RACs at a single location that has been grown within the same company organically in India. With its manufacturing operations being concentrated within Dehradun, Uttarakhand, Bhiwadi, Rajasthan and Sri City, Andhra Pradesh, the company is in a position to regulate and monitor its operations more closely, assisting itself in its objective of lowering operational costs and maintaining efficient logistics management. The company’s products and corresponding components are manufactured within the same location, which helps it eliminate costs typically incurred in the transportation of parts between facilities. In addition to the the manufacturing and assembling of RACs and SDAs, the company also manufactures various RAC and SDA components such as heat exchangers, cross flow fans, axial fans, injection moulded components, copper fabricated components, PCBA’s, etc. thereby facilitating the backward integration of its manufacturing operations. In addition to diversifying the revenue streams, manufacturing of components has enabled the company to be an integrated solutions provider and accordingly, allows them to cater to all aspects of the RAC and SDA manufacturing value chain. The company offers customized manufacturing solutions that range from assembly-only to near-complete integrated manufacturing which may only involve external sourcing of compressors and RAC motors, depending on the client’s requirements, with the endeavor to capture the entire product value chain. Further, the current RAC product offerings such as window air conditioners, window inverter air conditioners, and split air conditioners enable the company to offer further customization to RAC brands in terms of completely built-up units or IDUs and ODUs separately. Additionally, the vertical integration of manufacturing operations has helped it to efficiently improve the quality of products and minimize dependency on third-party suppliers, which has allowed the company to increase control over its manufacturing lead time and costs.

Valuation and Outlook:

From being the world’s fifth largest economy as of FY23 and having a gross domestic product of USD 3.75 trillion, India is poised to grow at a stable rate of 6% and achieve the third largest economy status in the future. The ongoing structural reforms by the Government of India such as infrastructure development, disinvestment, higher FDI limits, and projects like national infrastructure policy and national logistics policy are about to yield fruitful results in various domains in the coming period. An interesting trend has been observed in global economics that when an economy exceeds the USD 2,000 per capita mark, the country’s economy is poised to grow at a faster pace than before. Also, such an event has shown a positive impact on the consumer electronics market in the past. With India reaching the inflection point of USD 2,000 per capita income in CY2020, it aims to reach the USD 10,000 per capita mark by CY2047, thereby growing at the rate of 7% yearly and achieving a USD 20 trillion economy status. As of today, such impact on the growth of consumer electronics market post the USD 2,000 per capita achievement mark is seen in the increasing government schemes for consumer electronic industries.  On the industry front, the Indian consumer durables ODM market is estimated to be Rs. 300 billion in FY23 out of which Room Air Conditioning manufacturing has a 19% share which is approximately Rs. 57 billion. Nowadays, split air conditioning systems have gained popularity compared to window ACs, with split ACs forming 87% of the market share. Also, the penetration rate of room air conditioners in India is lower at 8% compared to 42% globally. Therefore, we believe that sectoral tailwinds such as increasing global temperatures, higher consumer purchasing power and spending, favorable government policies, increased urbanization, and increased domestic consumption of RACs would benefit the company in the long term. Additionally, long-standing relationships with marquee customers, diverse product portfolio, backward integrated manufacturing facilities and strong management experience in the field of component and RAC manufacturing positions the company favorably for the future. On the financial performance front, the company’s Revenue/EBITDA/PAT grew at a CAGR of 44.6%/56.2%/102.5% during the FY2021-23 period. On the upper price band, the issue is valued at a P/E of 49.6x based on FY2023 earnings which we feel is fairly valued and is lower than its comparable peers. We, therefore, recommend a “Subscribe” rating to the issue from a medium to long-term perspective.

 

Medi Assist Healthcare Ltd IPO : SUBSCRIBE

  • Date

    15th Jan, 2024 - 17th Jan, 2024

  • Price Range

    Rs. 397 to Rs. 418

  • Minimum Order Quantity

    35

Company Overview

Medi Assist is a Bengaluru-based health-tech and insure-tech company that administers health benefits to employers, retail members and public health schemes. The company provides third-party   administration services to insurance companies through its wholly-owned subsidiaries, Medi Assist TPA, Advantage TPA and Raksha TPA. A third-party administrator is an organization that processes health insurance claims for insurance companies and provides services such as policy administration, customer service and network management. As a third-party administrator, the company acts as a facilitator between Insurance companies and their policyholders, Insurance companies and healthcare providers (such as hospitals) and the Government and beneficiaries of public health schemes. The company also facilitate other healthcare and ancillary services such as hospitalization services, call centre services, customer relations and contract management services, billing services and claims processing services through the company and other Subsidiaries, IHMS, Mayfair India, Mayfair UK, Mayfair Group Holding, Mayfair Philippines and Mayfair Singapore. The company has developed a pan-India healthcare provider network which comprises 18,754 hospitals across 1,069 cities and towns and 31 states (including union territories) in India and a network across 141 countries globally as of September 30, 2023.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • Achieve the benefits of listing the Equity Shares on the Stock Exchange;
  • Offer for sale – Rs. 1171.58 crores;
  • General corporate purposes. 

Investment Rationale:

Well-established Third-Party Administrator in India

Medi Assist provides third-party administration services to insurance companies through its wholly-owned subsidiaries, Medi Assist TPA, Advantage TPA and Raksha TPA. The company believes that a market-leading position as a third-party administrator in India enhances the ability to benefit from the prospects of the health insurance industry, enhances profitability and strengthens value proposition due to increasing economies of scale, ability to invest in cutting-edge technology and better scale for negotiating with healthcare provider networks. The COVID-19 pandemic has brought about a fundamental and lasting shift in behaviour across both the retail and group segments. This shift has significantly driven substantial growth for several TPAs, including Medi Assist over the past three Financial Years, despite the economic downturn caused by the pandemic in 2021. During FY23, retail and group premiums increased by 31.91% compared to the previous year, partly due to the heightened awareness of the need for adequate health insurance brought on by the pandemic. This trend continues to support growth in the overall sector. With the company’s leading market position, technology-enabled ecosystem, longstanding relationships with insurers, hospitals and corporates and pan-India presence, Medi Assist is well-positioned to take advantage of this growth.

Longstanding Relationships with a Majority of Insurance Companies

Medi Assist interacts with many participants in the health insurance ecosystem and generates revenues predominantly from health and other general insurance companies. Over the years, the company leveraged the domain expertise of the Indian health insurance ecosystem to establish trust and strengthen longstanding relationships with these insurance companies. Insurance companies benefit from a diverse range of services and the ability to manage many products and services. The company has developed a longstanding client base of insurance companies where their clients trust and rely on its services, technology infrastructure and expertise built over several years of experience for day-to-day aspects of their businesses. The average relationship term with the four PSU insurance companies was 20 years, and with 23 non-PSU sector insurance companies, it was nine years as of September 30, 2023. The company share of retail and group benefits administration premiums under management from non-PSU insurance companies has increased from 14.65% in FY21 to 21.3% in FY23 and 24.3% during the six months ended September 30, 2023

Valuation and Outlook:

Medi Assist interacts with many participants in the health insurance ecosystem and generates revenues predominantly from health and other general insurance companies. Over the years, the company leveraged the domain expertise of the Indian health insurance ecosystem to establish trust and strengthen longstanding relationships with these insurance companies. Insurance companies benefit from a diverse range of services and the ability to manage many products and services. The company has developed a longstanding client base of insurance companies where their clients trust and rely on its services, technology infrastructure and expertise built over several years of experience for day-to-day aspects of their businesses. The average relationship term with the four PSU insurance companies was 20 years, and with 23 non-PSU sector insurance companies, it was nine years as of September 30, 2023. The company share of retail and group benefits administration premiums under management from non-PSU insurance companies has increased from 14.65% in FY21 to 21.3% in FY23 and 24.3% during the six months ended September 30, 2023

Jyoti CNC Automation Ltd IPO : AVOID

Jyoti CNC Automation Ltd IPO : AVOID
  • Date

    09th Jan 2024 - 11th Jan 2024

  • Price Range

    Rs. 315 to Rs. 331

  • Minimum Order Quantity

    45

Company Overview

Incorporated in the year 1991, Jyoti CNC Automation Limited is one of the world’s leading manufacturers of metal-cutting computer numerical control (CNC) machines. Its range of machines includes CNC turning centers, CNC turning-milling centers, CNC vertical machining centers (VMCs), CNC horizontal machining centers (HMCs), simultaneous 3-axis CNC machining centers, simultaneous 5-axis CNC machining centers and multi-tasking machines. The company has an impressive client base from the defence sector and this includes Space Application Centre (ISRO), BrahMos Aerospace, Turkish Aerospace, Tata Advances System, Tata Sikorsky Aerospace, Bharat Forge, Shreeram Aerospace & Defence, Harsha Engineers, Bosch Ltd etc. In the last 3 years, Jyoti CNC Automation Ltd has supplied more than 7,200 machines to over 3,000 customers across the globe. It has delivered a total of 30,000 plus CNC machines since 2004. For global distribution, Jyoti CNC Automation Ltd leverages the established dealer network of Huron, which as sales and service centers across Romania, France, Poland, Belgium, Italy, and UK. Jyoti CNC Automation Ltd has a total of 3 manufacturing facilities. While two of the facilities are located in Rajkot in Gujarat, the third facility is located at Strasbourg, France. It has a total manufacturing capacity of around 4,521 CNC machines, of which it can produce 4,400 machines annually in India and 121 machines annually at its Strasbourg in France.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • Repayment and/ or pre-payment, in full or part, of certain borrowings availed by the company;
  • Funding long-term working capital requirements of the company; and
  • General corporate purposes.

Investment Rationale:

Strong market leadership and global presence fuelling revenue growth

Jyoti CNC Automation Ltd. stands out as India’s third biggest player in CNC machine manufacturing, commanding a significant 10% market share as of FY23. Furthermore, its global footprint is noteworthy, securing the twelfth-largest market share globally at 0.4% in CY22. The strong robust market positioning of the company is backed by a diversified customer base which includes marquee clients such as ISRO, Bharat Forge, and Turkish Aerospace, reflecting deep-rooted customer relationships and trust. The company’s strong market presence translates into sustained revenue growth, evidenced by a 25% rise in revenue in FY23 compared to the previous fiscal year. The well-established track record, coupled with a substantial order book of Rs 3,315.3 crores as of 1HFY24, of which aerospace and defense make up 57%, positions Jyoti CNC Automation for continued financial success. The strategic geographical presence across 16 countries, combined with a focus on technological advancements, positions the company to capitalize on the expected 18.4% global growth in 4-6 Axis machining centers from FY23 to FY27.

Vertical integration and technological innovation enhance the competitive edge

Jyoti CNC Automation Ltd.’s vertically integrated operations, with three manufacturing facilities and a dedicated R&D team, provide a distinct competitive advantage. This integration allows the company to deliver customization and production efficiencies, reducing dependence on third parties and streamlining the production process. The company’s commitment to technological innovation is evident through its diverse product portfolio, including simultaneous 5-axis CNC machines and solutions aligned with ‘Industry 4.0’ trends, incorporating features like the Industrial Internet of Things (IIOT). This vertical integration and emphasis on technology result in a well-diversified product basket, including over 200 variants across 44 series. The company’s ability to offer highly customized solutions, such as the ‘7th Sense’ package (an i4.0 solution capable of performing mundane and repeat tasks independently allowing humans to focus on the outcomes of these operations), further strengthens its position as an industry leader. With a dedicated R&D team of 141 employees and a continuous focus on advancements like ‘Linear Motor Technology,’ the company is well-prepared to meet evolving industry demands. This not only enhances its competitiveness but positions the company to leverage opportunities presented by government initiatives like ‘Make in India,’ ‘Aatma Nirbhar Bharat,’ and PLI schemes, fostering future growth in the CNC machining industry.

Valuation and Outlook:

The CNC Machine Production, Domestic Consumption Market, Import, and Export market in India is poised for substantial expansion between FY2023 and FY2027 at a noteworthy CAGR of 13.7%, 11%, 7.6% and 14.2% respectively. This growth is underpinned by heightened demand from crucial sectors such as automobiles, consumer durables, and aerospace. The industry is progressively shifting towards advanced CNC machines, propelled by the escalating intricacy of tasks. While the 2-3 Axis CNC machines dominate India’s CNC consumption due to their cost-effectiveness, the exigency for precision manufacturing in automotive, defense, and aerospace is projected to drive demand for more sophisticated technologies. Qualitatively, Jyoti CNC Automation Ltd boasts market leadership in India and a substantial global presence in CNC machine manufacturing. Deep-rooted customer relationships, vertical integration for end-to-end operations, and a proven track record in executing large-scale projects add to its strengths. Subsequently, examining the financials of Jyoti CNC Automation Ltd reveals robust revenue growth in the last three years and a recent turnaround in net profits after two years of losses. Due to prior losses, the ROE and ROA are pertinent only for the latest year. The company’s net profit margin remains tepid at 1.58%, while ROE stands robust at 41.5%. In the case of Jyoti CNC Automation Ltd’s business model, the focal points are the client base and the margins generated from clients. Jyoti plans to utilize the IPO proceeds to substantially reduce its long-term debt by approximately 50%, instigating a significant improvement in the balance sheet leverage. While the pricing may appear ambitious, potential investors might view Jyoti CNC Automation Ltd as a strategic investment aligned with the burgeoning defense sector in India. The company’s high growth trajectory positions it as a proxy play on the escalating demand for defense orders, akin to the outperformance witnessed in other defense stocks. The steep P/E ratio of 324x based on the latest year diluted EPS of Rs. 1.02 warrants scrutiny, especially when juxtaposed with the peer group’s P/E ratio. The market’s optimism appears contingent on the company’s anticipated profitability surge in the ensuing years. We, therefore, give the issue an “AVOID” rating.

Innova Captab Ltd IPO : SUBSCRIBE

Innova Captab Ltd IPO : SUBSCRIBE
  • Date

    21st Dec, 2023 - 26th Dec, 2023

  • Price Range

    Rs. 426 to Rs. 448

  • Minimum Order Quantity

    33

Company Overview

Innova Captab Limited is an integrated pharmaceutical company in India with a presence across the pharmaceuticals value chain, including research and development, manufacturing, drug distribution, marketing, and exports. Their business includes (i) contract development and manufacturing organization (“CDMO”) business providing manufacturing services to Indian pharmaceutical companies, (ii) domestic branded generics business and (iii) an international branded generics business. The company’s product portfolio includes tablets, capsules, dry syrups, dry powder injections, ointments and liquid medicines. In FY23 and the three months ended June 30, 2023, the company produced and sold more than 600 different types of generics. These products were distributed under the company’s brands in the Indian market through a network of approximately 5,000 distributors and stockists and over 150,000 retail pharmacies. In addition, Innova Captab exported its branded generic products to 16 countries at the end of the three months ended June 30, 2023. As of October 31, 2023, the company employed a team of 29 scientists and engineers in its research and development laboratory. The company has two manufacturing facilities located in Baddi, Himachal Pradesh and ranked third among peers in terms of finished tablet and capsule manufacturing capacity in India. As of October 31, 2023, the company has 200 active product registrations and 20 registrations pending renewal with international authorities. In addition, 218 new registration applications are being processed with international authorities.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • Repayment and / or prepayment in part or in full, of certain outstanding loans of Company;
  • Investment in our Subsidiary, UML, for repayment and / or prepayment in part or full of outstanding loans availed by UML;
  • General corporate purposes

Investment Rationale:

Leading and fastest-growing CDMO player in the Indian pharmaceutical formulations market

Among the Indian formulation CDMO players considered in the CRISIL report, the company recorded the third highest operating revenue, the second highest operating profit margin, the third highest net profit margin and the second highest return on capital employed in FY22. The CDMO segment growth is expected to be driven by strong demand from outsourcing development and manufacturing of new products by big pharmaceutical companies, including Indian MNC and global companies. The company has positioned itself to benefit from the growth in the CDMO market by developing strong R&D and manufacturing operations for customers to support their domestic sales and exports to specific markets. Innova Captab’s comprehensive CDMO formulation capabilities offer customers multiple dosage forms, including oral solids, oral liquids, dry syrups and injectables, and capabilities in more complex delivery forms such as modified and sustained release forms and tablets in capsules. CDMO’s product portfolio spans both acute and chronic therapeutic areas. CDMO products sold have grown from 1,066 in FY21 to 2,467 in FY23. To maintain its market position, the company is continuously expanding its portfolio.

Diversified portfolio of product offerings across various price points

In their CDMO business, the company has developed strong relationships across the Indian pharmaceutical industry. In FY23, they had 182 CDMO customers. Some of the company’s key customers include Cipla, Glenmark Pharma, Indoco Remedies, J. B. Chemicals, Ajanta Pharma, Mankind Pharma, etc. The company believes that the increasing use of outsourcing by pharmaceutical companies has created opportunities for them to build more strategic relationships with customers. They typically enter into long-term CDMO agreements with customers ranging from two to five years, resulting in predictable and stable cash flows. Customer engagements are dependent on them to deliver quality products consistently. The company’s potential customers may require considerable time to approve them as suppliers to ensure that all their quality controls are met and that they meet all their regulatory requirements across various jurisdictions and multiple regulators. Innova Captab aims to maintain relationships with top pharmaceutical customers, build a customer base, and strengthen existing customer product baskets.

Valuation and Outlook:

The company has been engaged in the contract-based manufacturing of pharmaceutical formulations since 2005, which has led to well-established relations with customers and suppliers. The company manufactures formulations for both domestic and foreign pharmaceutical companies, including several reputed entities such as Cipla, Glenmark Pharma, Indoco Remedies, J. B. Chemicals, Ajanta Pharma, Mankind Pharma, etc. Further, Innova Captab’s strong brand recognition, long-term relationships, and ongoing active engagements with distributors have helped the company to expand its product offerings and geographic reach. The company also has a record of sustained consolidated revenue from operations, growing at a CAGR of 50.2% during FY21-23. The company’s focus on branded generic products for the domestic and international markets, strong brand presence, consistent financial performance, and R&D focus to build an increasingly complex product portfolio and customer stickiness have helped it to grow its business successfully. As we advance, the improvement in operational performance is expected to be driven by the ramping-up of operations in recently acquired Sharon Bio-Medicine Ltd. along with timely execution and commercialization of the Jammu project. The issue is valued at a P/E of 31.6x on the upper price band based on FY23 earnings, which is fairly valued. We, therefore, recommend an SUBSCRIBE rating for the issue.

Azad Engineering Ltd. IPO : SUBSCRIBE

Azad Engineering Ltd. IPO : SUBSCRIBE
  • Date

    20th Dec, 2023 - 22nd Dec, 2023

  • Price Range

    Rs. 499 to Rs. 524

  • Minimum Order Quantity

    28

Company Overview

Incorporated in 1983, Azad Engineering Ltd. is one of the key manufacturers of highly engineered, complex, and mission and life-critical components. The company supplies products to global original equipment manufacturers (OEMs) in the energy, aerospace, defense, and oil and gas industries. The company’s expertise is in the manufacturing of complex and highly engineered precision forged and machined components that are mission and life-critical. Hence, some of its products have a “zero parts per million” defects requirement. Azad’s customers include General Electric, Honeywell International Inc., Mitsubishi Heavy Industries, Ltd., Siemens Energy, Eaton Aerospace, and MAN Energy Solutions SE. Their products include 3D rotating airfoil/ blade portions of turbine engines and other critical components for (a) gas, nuclear, and thermal turbines used in industrial applications or energy generation, and (b) defense and civil aircraft and spaceships. The demand for such precision forged and machined components is driven by requirements relating to energy turbines (industrial, gas, nuclear, and coal), and aircraft (commercial and military), amongst others. Azad has four advanced manufacturing facilities in Hyderabad, India, capable of producing high-precision forged and machined components with a total manufacturing area of approximately 20,000 square meters. Further, it has two manufacturing facilities in the pipeline at (a) Tuniki Bollaram village in Siddipet district, Telangana, and (b) Mangampet village, Sangareddy district, Telangana, with a total manufacturing area of 94,898.8 square meters and 74,866.8 square meters, respectively.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • Funding capital expenditure of the company;
  • Repayment/prepayment, in part or full, of certain of its borrowings availed by the company; and
  • General corporate purposes.
Investment Rationale:

Preferred name in the manufacturing of highly engineered, complex, and mission and life-critical high-precision components for global OEMs

Azad Engineering is one of the key manufacturers of highly engineered, complex, and mission and life-critical components and supplies to global OEMs primarily engaged in highly regulated industries, including energy, aerospace and defense, and oil and gas industries. Despite growing competition from China, Europe, the USA, and Japan, Azad is a preferred name in the manufacturing of highly engineered, complex, and mission and life-critical high-precision components for global OEMs. Despite the significant expenses associated with qualifying manufacturing partners, it has demonstrated efficiency pursuant to machining time reduction, which it believes to be a competitive strength against manufacturers from China, Europe, the USA, and Japan. Further, the company has been successful in obtaining stringent and highly sought qualifications for products from global customers in a lesser time period than the industry standard. Further, the attractiveness of China has reduced due to the growing geopolitical tensions and also rising labour costs. The energy, aerospace and defence and oil and gas industries have significant entry barriers due to a lengthy qualification process for components driven by the criticality of their usage. Thus, it ensures repeat orders and customer stickiness for the company.

Advance manufacturing facilities with a diverse range of products and solutions

Azad has four manufacturing facilities in Hyderabad, India which are spread across approximately 20,000 square meters and have a combined annual installed capacity of 642,310 hours per annum, annual actual production of 578,316 hours per annum, and capacity utilization of 90% per annum. Leveraging on its advance machines and technologies, the company is a prominent player in the industries in which it operates, with intricate engineering capabilities and the production of high-quality components that meet the stringent demand of modern applications. Azad constantly strives to introduce innovation in its manufacturing processes, expand in-house capabilities to undertake forging and special processes, and improve efficiencies to reduce costs to lower lead times to manufacture a product. Consequently, this helps in increasing the company’s revenues, margins, and profitability. Additionally, their manufacturing facilities are equipped with sophisticated equipment and machinery including robotics equipment that enables them to produce high-quality products and helps minimize the number of employees required to operate them, thereby reducing costs.

Valuation and Outlook:

Among the addressable markets for the company, there is a high variation in the expected CAGR between gas, nuclear, and coal turbines with the highest CAGR expected for components of nuclear turbines (+8% CAGR by 2027) followed by gas turbines (+1% CAGR by 2027). The market for aerospace and defense components is the largest at Rs. 99,000 crores in 2022 and is also expected to have the highest CAGR of +9% by 2027. The overall addressable market across energy turbine, aerospace, and defense components for the company is expected to grow at +7% CAGR from Rs. 1,28,000 crores in 2022 to Rs. 1,81,000 crores in 2027. Additionally, there is an addressable market for oilfield drilling components which is expected to grow at +4% CAGR by 2027. The energy turbine, aerospace & defense industries have a significant entry barrier due to a lengthy qualification process for the components driven by the criticality of their usage. Some of these components are life-critical and mission-critical and hence, have zero parts per million defect requirements. Superior manufacturing demands a unique blend of expertise, innovation, quality, and advanced safety controls in the industry which cannot be obtained by only installing CNC machines. Azad Engineering Ltd. increased its revenue from Rs. 124 crores in FY20 to Rs. 262 crores in FY23 (CAGR of 28.4% between FY20-23), with an EBITDA margin of 31.4% in FY23. The company is one of the fastest growing manufacturers (in terms of revenue growth for the period between FY20-23) with one of the highest EBITDA margins among key players for machined components for the key industries serviced by the company. As a strategic and growth partner to customers across highly regulated industries, the company enjoys long-term relationships along with high customer stickiness and a high percentage of repeat business. This allows them to have long-term contracts, a stable customer base, and strong visibility on long-term revenue. The company is one of the fastest-growing manufacturers (in terms of revenue growth for the period between FY20-23) with one of the highest EBITDA margins among key players for machined components for the key industries serviced by the company. With Azad Engineering being in the niche industry and promising growth seen in the industry, we give a “Subscribe” rating to the issue. On the upper price band, the issue is valued at a P/E of 48.3x based on FY24 annualized earnings which we feel is fairly valued in comparison to its peers.

Happy Forgings Ltd. IPO : SUBSCRIBE

Happy Forgings Ltd.
  • Date

    19th Dec 2023 - 21st Dec 2023

  • Price Range

    Rs. 808 to Rs. 850

  • Minimum Order Quantity

    17

Company Overview

With over 40 years of experience in manufacturing and supplying quality and complex components, Happy Forgings Ltd. is an engineering-led manufacturer of complex and safety-critical, heavy forged, and high-precision machined components in India. It is engaged in engineering, process design, testing, manufacturing, and supply of a variety of components that are both margin-accretive and value-additive and also manufactures a wide range of heavy forged and machined products which include crankshafts, front axle beams, steering knuckles, differential cases, transmission parts, pinion shafts, suspension products, and valve bodies across industries for a diversified base of customers. The company primarily caters to domestic and global original equipment manufacturers (“OEMs”) manufacturing commercial vehicles in the automotive sector, while in the non-automotive sector, the company caters to manufacturers of farm equipment, off-highway vehicles and manufacturers of industrial equipment and machinery for oil and gas, power generation, railways, and wind turbine industries. The company is a leading player in the domestic crankshaft manufacturing industry and has the second-largest production capacity for commercial vehicles and high-horsepower industrial crankshafts in India. The company’s extended focus on machining business and improvement in exports along with incremental business occurring every year has led to a steady growth in revenue and profitability of the company over the years. Also, the critical application of the company’s products along with close tolerance and stringent quality requirements of OEMs serve as entry barriers for new players to qualify as suppliers. As EV trends and hydrogen, CNG, and LNG combustion engine technologies become alternate prominent powertrain technologies in the automotive segment, the company’s focus on the high horsepower engine segment insulates the company from any such major changes.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • Purchase of equipment, plant and machinery;
  • Prepayment of all or a portion of certain outstanding borrowings availed by our company; and
  • General corporate purposes
Investment Rationale:

Fourth largest engineering-led manufacturer of complex and safety-critical, heavy forged, and high precision machined components in India

Established in 1979 as a forging company specializing in the manufacture of value-added machining products and supplying quality and complex components, the company is well-established within the industries and its customers. Having emerged as the leading player in the domestic crankshaft manufacturing industry and having the second largest production capacity for commercial vehicle and high horsepower industrial crankshafts, the company is the fourth largest engineering-led manufacturer of complex and safety-critical, heavy forged, and high precision machined components in India. The company is focused on developing heavier high-precision critical and value-added products for multiple end-user industries, which typically have extremely closed tolerances. 

Diversified business model which is well placed to take advantage of potential alternative engine technologies

The company’s business model is well diversified by end-user industries and customer base. Concerning the automotive sector, the company derives revenues from OEMs of commercial vehicles. Within the non-automotive sector, the company manufactures and supplies a wide range of precision components to OEMs of farm equipment, off-highway vehicles, and industrial machinery and equipment for oil and gas, power generation, railways, and wind turbine industries. The recent trends have shown the adoption of EVs growing in the two-wheeler and passenger vehicle industries. However, the adoption of EVs in the heavy commercial vehicle industry has been insignificant due to high upfront costs, range limitations, and charging infrastructure availability in rural and remote areas. Also, heavy-duty vehicles such as trucks, off-highway vehicles, and tractors require more power and have different operating requirements than PVs, which makes it more difficult to switch to EVs. As a result, many heavy-duty vehicles will continue to use traditional internal combustion engines (“ICE”) or alternative engine technologies that require crankshafts. In recent times, hydrogen, LNG, and CNG combustion engines are among the most promising alternative engine technologies for the commercial vehicle industry. Such technologies also require a crankshaft as a product to operate. With the company engaged in the machining and crankshaft business for heavy horsepower vehicles, any change to combustion engines other than the traditional one will benefit the company over a longer time period.

 

Valuation and Outlook:

Happy Forgings Ltd. is an engineering-led manufacturer of complex and safety-critical, heavy forged, and high-precision machined components in India. While catering to the global OEMs engaged in the manufacturing of commercial vehicles in the automotive sector and manufacturer of farm equipment and industrial equipment in the non-automotive sector, the company is a leading player in the domestic crankshaft manufacturing industry. Keeping its focus on producing market accretive value-added products and possessing the second-largest production capacity for CVs and high-horsepower industrial crankshafts in India, the company has transitioned from being a forging-led business to a machined component manufacturer. This transition is reflected in the growth of the company over the years and the share the machining component business in the total revenue of the company. The machining component business comprised 70-80% of the total revenue of the company during the fiscal years 2021-2023 which also demonstrates its increased focus on machined products over the years. The company derives 75-80% of its revenue from its top 10 customers. This number is expected to fall to 50% which reflects that the company is building a newer client base and reducing its dependency on the old client base. With the global forging and machining market estimated to grow at a CAGR of 5.2% by 2029  and the Indian crankshaft market for automotive, farm tractors and industrial engines estimated to grow at a CAGR of 8.3%  by value between fiscal 2024 and 2029, the company emerges as the one-stop solution to cater to such market demand in the automotive and non-automotive segments. On the financial performance front, the company’s Revenue/EBITDA/PAT grew at a CAGR of 43%/46.6%/55.4% during the FY2021-23 period. On the upper price band, the issue is valued at a P/E of 36.4x based on FY2023 earnings which we feel is fairly valued. We, therefore, recommend a “Subscribe” rating for the issue.

RBZ Jewellers Ltd IPO : SUBSCRIBE

RBZ Jewellers Ltd IPO : SUBSCRIBE
  • Date

    19th Dec, 2023 - 21st Dec, 2023

  • Price Range

    Rs. 95 to Rs. 100

  • Minimum Order Quantity

    150

Company Overview

Having a history of more than 15 years in the jewellery industry, RBZ Jewellers Ltd. (RBZ) is one of the leading organized manufacturers of gold jewellery in India, specializing in Antique Bridal Gold Jewellery and distribution to reputable nation-wide retailers and significant regional players in India. RBZ holds approximately 1% of the total organized wholesale gold jewellery market in India. The company designs and manufactures a wide range of Antique Bridal Gold Jewellery which consists of Jadau, Meena and Kundan work and sell it on a wholesale and retail basis. They also process and supply Antique Bridal Gold Jewellery on job work basis to national retailers. Their customer base in wholesale business includes reputed national, regional and local family jewellers spread across 20 states and 72 cities within India. RBZ also operates its retail showroom under the brand name “Harit Zaveri” and is an established player in Ahmedabad. RBZ offers jewellery for bridal, occasional and daily wear at various price range in their retail showroom along with exports to the Middle East region. They carry out their manufacturing operations from a well-equipped and modern facility situated at Ahmedabad, Gujarat having advanced technologies in casting, laser and 3-D printing. The manufacturing facility has an area admeasuring 23,966 sq. ft and is owned by them. Their retail showroom is spread over 11,667 sq. ft. and is situated in Satellite area, Ahmedabad, Gujarat in the vicinity where other large retailers have their presence. RBZ owns an area admeasuring 10,417 sq. ft. of their showroom space and area admeasuring 1,250 sq. ft. is occupied on lease basis.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • Funding the working capital requirements of the company ;
  • General corporate purposes. 

 

Investment Rationale:

Organized manufacturing arrangement under one roof enables strong financial performance

RBZ has a manufacturing setup consisting of bench-working artisans, technology for laser cutting, laser engraving and state-of-the-art casting units. The company has progressive dyes, hydraulic press dyes, and an in-house 3D printing machine to convert CAD images into CAM. The RBZ manufacturing facility can process and manufacture everything from nuggets to necklaces, specifically for gold bridal jewellery, which is done under one roof using a mix of the latest machines and human skills, comprising jewellery designers and well-trained and skilled artisans. They own the premises at which the manufacturing facility is situated. The facility under one roof brings efficiency, control, supply assurance, and large-scale supplies crucial to meeting customers’ demands. It also helps command better management oversight, secure precious metals due to reduced movement, and, most importantly, control manufacturing process loss. This enables the company to control costs, increase profit margins, and provide them a competitive advantage. The company’s large skilled workforce with knowledge and expertise in jewellery making is a key competitive strength that has enabled it to establish and maintain reputation and brand. This organized setup is found favourable by large retailers who deliver quality products to their customers as the dependability on products and predictability of supply is easier for them. In the six months ended September 30, 2023, the manufacturing capability of processing gold jewellery stood at 2,040 kgs.

Access to diversified sources of capital and effective cost of funds

One of the company’s key strengths in jewellery is its broad reach and presence across India. With a customer base in 20 states and 72 cities, they have established a strong foothold in the market and deeply understand local customer preferences and trends. The company has relationship with national retailers like Titan Company, Malabar Gold, Joyalukkas India, Senco Gold and other prominent retailers such as Kalamandir Jewellers, PN Gadgil Jewellers, and prestigious family retailers such as Hazoorilal Jewellers, Om Jewellers, C. Krishniah Chetty Jewellers, Vummidi Bangaru Jewellers and CH Jewellers. These key ten customers contributed 18.6% of the total revenue of the company for FY23. They also export to the Middle East region. The client mix and geographical spread helps them to understand customer preferences across regions, cultures, and socioeconomic strata, one of their key strengths in rolling out designs as per emerging trends.

Valuation and Outlook:

The company has more than 15 years of experience in the jewellery industry. They design and manufacture a wide range of antique bridal gold jewellery, consisting of Jadau, Meena, and Kundan, and sell them in wholesale and retail markets. They also process and supply Antique Bridal Gold Jewellery on a work basis to national retailers. Their wholesale customer base includes reputed national, regional, and local family jewellers spread across 20 states and 72 cities within India. RBZ also operates its retail showroom under the “Harit Zaveri” brand and is an established player in Ahmedabad. They also export their jewellery to the Middle East region. They manufacture operations from a well-equipped, modern facility in Ahmedabad, Gujarat, with advanced casting, laser, and 3-D printing technologies. The company also has a track record of sustained consolidated revenue from operations, growing at a CAGR of 64.0% during FY21-23 period. Overall, the company’s diverse jewellery collections comprising different manufacturing techniques and varieties, a strong brand presence in the Indian jewellery industry, and a wide reach and presence across India have helped it to grow its business successfully. The issue is valued at a P/E of 13.4x on the upper price band based on FY23 earnings, which is fairly valued. We, therefore, recommend an “SUBSCRIBE” rating for the issue.

Credo Brands Marketing Ltd IPO : SUBSCRIBE

Credo Brands Marketing Ltd IPO : SUBSCRIBE
  • Date

    19th Dec 2023 - 21st Dec 2023

  • Price Range

    Rs. 266 to Rs. 280

  • Minimum Order Quantity

    53

Company Overview

Incorporated in 1998, Credo Brands Marketing Ltd. (MUFTI) is better known by its apparel brand MUFTI. This alternative clothing brand is becoming increasingly relevant as India has become economically liberated since the 1990s. MUFTI began more than three decades back to detract Indian men from the monotonous formal wear comprising pale blue and white shirts and dark pants. MUFTI, promoted by Kamal Khushlani, came to the rescue by launching an offbeat and offline product for the young and happening Indian market. The idea of MUFTI was to give voice to the expressive self of the person dressing. Today, MUFTI has grown into a pan-Indian brand that promises to be part of every Indian man’s wardrobe. MUFTI caters to every mood and is more mood-based than occasion-based. It offers choices across authentic, urban, relaxed casual, and athleisure products. Its product categories span shirts, jeans, Polo, T-shirts, sweaters, outerwear, Blazers, Chinos, and trousers. Even as the company got the design and manufacturing act together, the big challenge was in the marketing side of the business. Today, MUFTI reaches out through its nationwide presence through multi-brand outlets (MBOs) and Exclusive Brand Outlets (EBOs). Mufti began its journey with MBOs across India but soon graduated to EBOs by 2006. Today, Mufti products are available across over 1,750 doors (379 EBOs, 1,305 MBOs, and 89 Department Stores). MUFTI sources and procures over 4 million units annually across India and international sourcing routes.

Objects of the issue:

The net proceeds from the fresh issue will be used towards the following purposes:

  • To carry out the Offer for Sale of up to 19,634,960 equity shares aggregating up to Rs. 550 crores;
  • To achieve the benefits of listing the equity shares on the stock exchanges.
Investment Rationale:

Strong brand equity with presence across a wide category of products de-risks the business model

The company’s product mix has evolved significantly over the past several years, from consisting only shirts and trousers in the year 1998 to a wide range of products, including t-shirts, sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters in relaxed holiday casuals, authentic daily casuals to urban casuals, party wear and also athleisure categories as on date. MUFTI’s diverse product range comes under India’s mid-premium to premium price range of clothing. The product’s main competitors, in similar price brackets, are brands such as Jack & Jones, Levi’s, Pepe Jeans and U.S. Polo Assn. Further, the company has longstanding relationship with partners across its manufacturing, supply, and distribution network, with some of these partners associated with the brand since its inception. As of September 30, 2023, MUFTI had a network of 48 fabric and accessories suppliers and 48 manufacturing partners, with the top five suppliers from whom it sources raw materials and manufacturing partners being associated with the company for an average of eight years each. This vast network is instrumental in MUFTI’s ability to introduce products promptly. Additionally, the company has a pan-India presence, with its reach extending from Major Metros to Tier-3 cities. MUFTI’s online presence complements MUFTI’s offline channels through its website and various other e-commerce websites.

Business model is scalable and largely asset-light, aiding performance in the long run

With a focus on creating a holistic casual wear brand, the company outsources its manufacturing operations while all design aspects are managed in-house. This helps them maintain an asset-light model concerning plant, property, and equipment. This structure provides agility with their longstanding sourcing partners, allowing them to increase or decrease their supply based on the demand from their various channels. While they outsource their manufacturing, they continue to maintain oversight over each stage of the process, with centralized ordering of fabric and accessories to meet timelines for each stage of production by their manufacturing partners. Additionally, Credo has an experienced in-house textile print and pattern team comprising of 17 experienced graphic designers, illustrators, textile designers, and technicians. This allows them to deliver different designs to their consumers season on season. Their designers have cumulative experience of more than 202 years, having worked in domestic and international retail markets, providing an understanding of global trends and design practices.

Valuation and Outlook:

The men’s apparel market in India is projected to be Rs. 2.2 lakh crores in FY23 and has grown at a CAGR of 9.6% from FY15-20. It is anticipated to post strong growth rate of 18% CAGR to reach Rs. 4.3 lakh crores by FY27 which sets the stage for a dynamic landscape within which Credo Brands Marketing emerges as a noteworthy player, showcasing a distinctive blend of strengths. The company’s qualitative advantages include a strong brand equity spanning a diverse product range, safeguarding against business model risks. Operating on a scalable and asset-light model, MUFTI demonstrates flexibility for expansion with minimal capital investments. The brand’s unwavering presence as a trendsetter in men’s fashion and strong in-house design competencies establish formidable entry barriers. Financially, MUFTI has reported an impressive CAGR of around 42% between FY21 and 23, with net profits doubling over the previous year and showing multifold increase compared to FY21. While the boost in profitability is positive, projecting the June quarter profit figures for FY24 indicates a significant potential shortfall compared to earlier performance. Anticipating a seasonal upswing in the upcoming quarters due to the winter sale of items like jackets and sweaters, it is premature to make definitive remarks about the overall financial performance for FY24. However, the surge in FY23 has translated into marked improvement in net profit margins (15.5% in FY23) and ROE (30% in FY23). The company operates in a segment where the margins are stable, and that is evident in the robust growth in the ROE and net margins in the last two years, underlining the strength of its brand and effective product positioning. Turning to valuation, the IPO offers a competitive P/E ratio of 23.2x times based on FY23 EPS, reflecting reasonable pricing, especially considering the impressive earnings growth rate and an industry average P/E of 95.2x. We, therefore, recommend investors to “SUBSCRIBE” for listing gains to the issue.