Equity Research Guide to Evaluating Share Investment Potential with checklist

  1. Fundamental Analysis
    1. fundamental analysis Tools and Skills for smart Investing
    2. What is compound interest in investment with examples
    3. Long term investment Tips for qualitative and quantitative analysis
    4. “Annual Report Explained Understanding Company Financials and Insights “
    5. Financial Statements Guide to Understanding Profit and Loss, Balance Sheets, and Cash Flow
    6. Understanding financial statements from two different angles
    7. Profit and Loss Statement How to understand Revenue Figures and Other Key Metrics for smart Investment Decisions
    8. Understanding Profit and Loss Statement Statement Profit before tax Net Profit after tax with examples
    9. Balance Sheet Definition and Examples
    10. liability Understanding 3 types of liabilities with examples
    11. Asset Understanding types of Assets in Balance Sheet
    12. Cash Flow Statement How to Read and Understand with examples
    13. Everything about Cash Flow Statement and Financial Statement
    14. Financial Ratio An analysis of the 4 types of ratios
    15. EBITDA understanding margin formula with examples
    16. Leverage Ratio 4 types of ratios and how to calculate with formula
    17. “Operating Ratio 7 types of ratios and how to calculate with the formula and examples “
    18. 3 valuation ratios Price to Sales (P/S), Price to Book Value (P/BV) and Price to Earnings (P/E) analysis with formula
    19. How to Pick a Share Basic Best Practices for New Investors with checklist
    20. Equity Research Guide to Evaluating Share Investment Potential with checklist
    21. Discounted Cash Flow technique The Key to Evaluating Share Prices and Maximizing Investment Returns
    22. DCF Analysis A Step-by-Step Guide to Valuing Shares like a Pro with examples
    23. NPV Net Present Value What does it mean with examples
    24. When to Sell a Share A Guide to Maximizing Profits and Protecting Your Portfolio
    25. Current Assets and Noncurrent Assets: What id the Difference with examples
    26. Return on Equity ROE What It Means and How to Calculate
    27. ROE, ROA, and ROCE How to calculate with examples
    28. asset turnover ratio Definition and Understanding the Impact
    29. Inventory Turnover Ratio What It Is, How It Works and how to calculate
    30. pe ratio Understanding Price Earning Ratio to Assess a Shares
    31. economic moat Advantage  in business
    32. Equity Research Step-by-Step Checklist for Analysing Company Performance
    33. Financial Health – Definition, Determinants, How to calculate
    34. Time Value of Money Understanding and Calculating Future and Present Value
    35. Sell Shares: Factors to Consider for Profit Booking
Marketopedia / Fundamental Analysis / Equity Research Guide to Evaluating Share Investment Potential with checklist

Having outlined the context in the previous chapter, we will now create a ‘limited resource’ approach to equity research. The name reflects our position as retail investors having access only to a few resources – the internet, company annual reports and MS Excel. 

In contrast, Institutions have the advantage of human resources (analysts) and access to company management plus financial databases such as Bloomberg, Reuters and Factset, in addition to industry reports. 

The aim here is to show how one can gain a better understanding of companies and their businesses using these limited resources, always keeping in mind the ultimate goal which is making the decision whether or not to buy a stock.


To conduct a thorough analysis of a company, the following steps are involved:

  1. Comprehending the nature of the business: This requires gaining a comprehensive understanding of the company’s operations, industry dynamics, and competitive landscape.
  2. Applying a checklist: A checklist is used to assess various aspects of the company, such as its financial health, management quality, growth prospects, and risk factors. This helps ensure a comprehensive evaluation of the company.
  3. Estimating the intrinsic value: This involves determining the fair price of the stock by evaluating its fundamental factors, financial performance, market conditions, and other relevant information. The goal is to assess whether the stock is overvalued, undervalued, or trading at its fair value.

At each stage, multiple steps must be taken; shortcuts should not even be considered. Every step is necessary in order to succeed.

– What’s the difference between Stock Price & Business Fundamentals

When conducting research on a company, it is important to take the time to understand the business thoroughly. Going straight into a stock price analysis may be useful for short-term investments, but for longer-term success, grasping the company’s operations is key.

You may ask, why is it so essential? The answer is straightforward: the better you know the firm, the stronger your conviction to stay invested in it – particularly during bear markets. 

Bear markets cause price reactions unrelated to business fundamentals. If you have a good grasp of the company and its operations, then it implies that keeping your money in it makes sense even when the overall market disagrees. It might sound hard to believe, but bear markets often produce valuable opportunities if you have a strong belief in the company. Mastering this skill requires many years of practice in investing.

To gain insight into the company’s progress, we can check the company website and its annual reports over the last 5 years. Examining these documents should give us an indication of how they have fared in past economic cycles.


– How to understand the business

In order to gain a better insight into the business, we must create a list of inquiries that can be answered by referring to the company’s annual report and website.

These queries, each accompanied by its rationale, should help us in our pursuit of understanding the business.

These thought starters are designed to help you get a better grasp of any business. Asking and then answering these questions will spark new inquiries, each of which must be researched in order to provide the most comprehensive comprehension. 

It doesn’t matter which corporation you are scrutinising – if you follow this Q&A approach, it’s nearly certain that your knowledge about it will expand significantly. By inquiring deeply and exploring the details, you will be able to reach a fuller understanding of the enterprise.

Take note of the first step in the equity research process. If any red flags come up while uncovering answers, it’s wise to abandon examining the firm regardless of how appealing it might be. There’s no point continuing to the second phase if something doesn’t feel right.

My experience has shown that it takes around 15 hours to complete the initial stage of equity research – ‘Understanding the Company’. Compiling my thoughts into a concise information sheet helps provide a comprehensive overview of what I have learned – if I cannot do this clearly, then it’s an indicator that more research is required. 

Once this step is completed, stage two can commence: “Application of Checklist”. It’s essential to be aware of the respective order and not to move on until each step has been completed.

We will now head to the next phase of equity research: trying out our checklist on a specific firm. Undertaking this should give us a better sense of Stage 2.

Throughout this module, we have worked with Amara Raja Batteries Limited (ARBL), so we should evaluate the checklist on them too. However, although the company might vary, the framework for equity research stays constant.


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